Index

Online Access Knowledge Base

Last Edited: 2026-07-07 05:00

Welcome to the central knowledge base of Online Access. This documentation portal houses our official SEO & content standards, operational workflows (processes), and detailed tool configuration guides (procedures).

📖 SEO Standards

Access the master index of SEO guidelines, technical tags, and conversion standards:

SEO Standards Index — Master catalog for Metadata, Headings, Typography, Link Architecture, Images, Schema, and Core Web Vitals.

📂 Operational Processes

High-level workflows organized by department, mapping out step-by-step gates, ownership, and entry/exit criteria.

Content Processes

Content Process — Main content order intake and fulfillment flow.
Content First Process — Homepage content generation.
Content Roadmap Process — Prioritization of BoFU, MoFU, and ToFU funnel assets.

SEO & PPC Processes

Content Audit Process — Sheet logic rules and PID matching.
Content SEO Markup Process — Step-by-step optimization markup for content pages.
SEO Audit Process — Layout validation and technical launch audits.
AI Roadmap Process — Generative search visibility planning and client recap tracking.
AI Roadmap Process (Pilot) — Deprecated manual roadmap builder.
GBP QA Cleanup Process — Google Business Profile Q&A optimization.
GLSA Onboarding Process — Google Local Services Ads setup and validation.
Google Ads Onboarding Process — PPC client account provisioning and links.
Monthly Meeting Process — Account manager preparation, SERP walk-throughs, and no-show protocols.

🛠️ Execution Procedures

Detailed step-by-step technical guides for configuring tools, setting up accounts, and implementing styling overrides.

Content Procedures

Content Requirement Outline — Writer requirements for City, Service, City-Service, Blog, and Case Study page types.
Page Audit Procedure — Prompt framework for entity density and AI footprint scoring.
Slide Deck Landing Page Procedure — PagePilot presentation page staging.
Upwork Writer Hiring Procedure — Freelancer hiring and escrow setup on Upwork.

SEO & PPC Procedures

AI Sentiment Procedure — Otterly.ai workspace setup and prompts config.
Local AI Benchmarking Procedure — LocalFalcon campaign scans.
Citation Setup Procedure — Claiming and building profiles on top directories (BBB, Yelp, Angi, etc.).
Google Ads GLSA Audit Procedure — Final checklist verification for launch.
Invite to Manage PPC Accounts Procedure — Requesting client MCC access.
PPC Tracking Setup Procedure — Reviewing and configuring call tracking phone extensions.
Page Name Topic Styling Procedure — Applying semantic layout code overrides.
Puzzle Piece Cleanup Procedure — Restoring and de-duplicating synchronized Orange service pages.
Rank Report Benchmarking Procedure — Campaign setups in Whitespark and BrightLocal.

🛠️ Standalone Tools

Client-side web utilities and compilers designed to simplify template execution.

Email Composer — Standardized template compiler utility.

📧 Email Templates

Ready-to-send client communication templates used at key points in the onboarding and reporting lifecycle.

Client Templates

AI Tool Outreach Template — Delivering the baseline AI visibility report and Uberall setup portal access.
Content Roadmap Outreach Template — Scheduling the Content Roadmap strategy session.