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Invite to Manage PPC Accounts Procedure

Parent Process: Google Ads Onboarding Process, GLSA Onboarding Process

Last Edited: 2026-06-29 01:32

Description

Step-by-step procedure to request and verify manager link access for existing Google Ads and Google Local Services Ads (LSA) accounts.

Goal

Establish manager-level access under the Online Access agency account to allow configuration, audits, and campaign launches.

Definitions / Prerequisites

• oapagepilot: The central Online Access agency Google Ads Manager Account (MCC).
• MCC ID: 931-545-9823 (Agency ID used for access requests).
• CID: Customer ID (a 10-digit number unique to each Google Ads account).

Workflow

Step 1: Submit Link Request in Google Ads MCC

1. Log in to Google Ads under the agency oapagepilot manager account.
2. On the left navigation menu, click Accounts and select Sub-accounts (or Performance tab).
3. Click the blue + button and select Link existing account.
4. Input the client's 10-digit Google Ads Customer ID (CID).
5. Click Send Invitation.

Step 2: Request LSA Account Linking

1. Log in to the Google Local Services Ads dashboard using the agency profile.
2. Navigate to Business Verification or Account Access.
3. Submit a manager link request using the client's LSA account CID.

Step 3: Send Client Accept Instructions

1. Send an email or Zoho message to the client advising them of the access request.
2. Instructions:
   • Check the primary business email inbox for an invitation email from Google Ads.
   • Click the acceptance link inside the email.
   • Alternatively, sign in to Google Ads directly, navigate to Tools and Settings > Access and Security, select the Managers tab, and click Accept on the pending request from "Online Access, Inc.".

Step 4: Verify Connection & Hand Off

1. Refresh the agency MCC dashboard to confirm the status is updated to Active.
2. Verify that billing and payment profiles are active on the sub-account (do not run ads on accounts with billing errors).
3. Assign the setup task to the PPC Engineer (Mike) to initiate tracking and campaign design.

QA / Troubleshooting

• Email Invitation Missing: If the client does not receive the email, guide them through the manual Access and Security dashboard check (detailed in Step 3), as Google emails frequently route to junk folders.