EEAT

E-E-A-T Quality Standards

Last Edited: 2026-06-29 01:32

Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) define Google's search evaluator guidelines for verifying that a site delivers genuine value, safety, and legitimacy to the end user.

Body Copy

The written text, explanations, and body paragraphs that provide information and demonstrate expertise to the reader.

Input: The main body content field (WYSIWYG or Markdown editor) in the CMS.
Standards:
1. Expert-Led Value: The text must provide technically accurate, field-tested information (such as trade diagnostics, local building codes, and contractor specs) to deliver real value to the reader.
2. Boilerplate Reduction: Replace generic, high-level filler with specialist insights that prove actual, first-hand experience in the trade.

Trust & Credibility Signals (Crossover with CRO)

Visual indicators used to prove the legal legitimacy, safety, and reputation of the service provider.

Input: Star review widgets, Better Business Bureau (BBB) seals, state license numbers, and industry certifications (e.g., NATE).
Standards:
1. Verification of Legitimacy: Displays such as "Licensed, Bonded, & Insured #12345" serve as an E-E-A-T trustworthiness signal by verifying legal operation.
2. CRO Crossover: While these badges are critical for E-E-A-T search compliance, they serve as primary CRO elements to reduce transaction anxiety and drive bookings when placed adjacent to lead capture areas (Ref: CRO#Trust Verification Badges).

Author & Brand Citations

The identity markers and metadata used to verify the credentials of the publisher and the physical business entity.

Input: Author bio blocks, physical address text, embedded maps, and contractor registrations.
Standards:
1. Transparency: The site must clearly state who wrote the content (author bios showcasing years of trade experience) and who is delivering the service (verifying a real physical local address and local map registration) to build absolute brand authority.