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PPC Tracking Setup Procedure

Parent Process: Google Ads Onboarding Process, GLSA Onboarding Process

Last Edited: 2026-06-29 01:32

Description

Step-by-step procedure for auditing, selecting, and configuring call tracking numbers across Google Ads and Google Business Profiles.

Goal

Establish correct call tracking configurations to guarantee accurate lead attribution between GBP Local Ads and Google Search Ads.

Definitions / Prerequisites

• Shared Tracking: Using the same call tracking phone number for both Google Ads campaigns and Google Business Profile (GBP) Local Search ads.
• Separate Tracking: Using distinct phone numbers for each channel to isolate lead metrics.

Workflow

Step 1: Retrieve Google Business Profile (GBP) Details

1. Log in to the PagePilot GBP management panel.
2. Search for the client's business listing and open the dashboard.
3. Click on the listing settings and select Advanced Settings.
4. Locate and record the active phone numbers currently configured.

Step 2: Evaluate Active Call Tracking Configuration

Review the Google Ads phone number currently displayed in the GBP advanced settings:

• Case A: No Tracking Number Exists
  1. Coordinate with the client to select their phone tracking preference.
  2. Send the client the standard selection message:
     • Client Copy: Action items: Confirm whether you want to track GBP Ads and Google Ads using the same tracking number. If not, please provide an additional tracking number.
  3. If separate tracking is selected, order a new tracking number through the call manager and assign it to the Google Ads account.
• Case B: Tracking Number Already Configured
  1. Confirm the listed number is currently valid and active by calling it.
  2. Verify where calls are routing (ensure they lead to the client's live office/dispatch team).
  3. Confirm if the client wants all Google Ads calls to route to that specific number, or if they require an additional tracking number for specific campaign types.
  4. Send verification email:
     • Client Copy: Action items: Confirm if [phone number] is still a valid number. If not, please provide a new tracking number. Confirm whether you want to track all Google Ads under that number. If not, please provide an additional tracking number.

Step 3: Link Call Extensions in Google Ads

1. Log in to the client's Google Ads account.
2. Navigate to Ads & assets > Assets > Call.
3. Create or update the call asset with the approved tracking number.
4. Set the call reporting to ON to ensure Google tracks call durations.

QA / Troubleshooting

• Routing Loop: If calls fail during verification, check call routing rules in the call tracking system (e.g., CallRail) to confirm the destination number is correct.
• Verification Delay: Do not launch campaigns until call tracking numbers are verified as routing and recording correctly in writing.