SEO Standards

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SEO Standards Catalog

Last Edited: 2026-06-29 01:32

This directory serves as the official manual for SEO practices at Online Access (OA). It defines the technical standards for individual page elements and the logical interactions required to maintain a high-quality search presence.

Master Standards Catalog

Category	Topic	Standard Name	Standard Detail / Summary	Link
Core SEO Components	Metadata	Page Title	Primary categorization keyword, broad intent. Must pair logically with H1.	View
Core SEO Components	Metadata	Description	Low SEO value, mainly influences CTR. Google dynamically swaps details.	View
Core SEO Components	Metadata	Open Graph	Visual sharing tags automatically managed by SCM metadata tab.	View
Core SEO Components	Headings	H1	Most important heading, descriptive and keyword-rich. Exactly 1 per page.	View
Core SEO Components	Headings	H2 - H6 Tags	Strict H1 > H2 > H6 structure. Headings cannot contain links.	View
Core SEO Components	Typography	Font CSS Properties	Sizing >= 1rem. Responsive sizing for >1.75rem. Contrast WCAG checks.	View
Core SEO Components	Typography	Text Formatting Tags	Consistent body styling. Use Bolding strategically for user intent keywords.	View
Core SEO Components	Links	Internal Linking	Keyword-rich anchor text. Use aria-labels to override visual text limitations.	View
Core SEO Components	Links	Friendly URLs	Short, lowercase, keyword-focused slugs without stop-words or dates.	View
Core SEO Components	Links	Linkable Elements	Images, buttons, and text are okay. Headings or hover elements are prohibited.	View
Core SEO Components	Links	External Links	All external links must open in a new tab with target="_blank" and rel="noopener".	View
Core SEO Components	Images	Image Sizing	Width/height attributes. Aspect ratio configurations. Resizing parameters.	View
Core SEO Components	Images	Alt Text	Literal and professional descriptions. Functions as anchor text on image links.	View
Core SEO Components	Images	Image Loading	Loading and performance tags. Eager above fold, lazy below fold.	View
Core SEO Components	Technical	Schema Markup	LocalBusiness schema. Building dynamic entity scaling engine.	View
Core SEO Components	Technical	Canonical Link	Resolves duplicate content using Google's script solution.	View
Core SEO Components	Technical	Robots Meta Tag	Automation rules governing page indexing and crawling.	View
Core SEO Components	Technical	Breadcrumbs	Visual navigation and BreadcrumbList JSON-LD schema (Manual build).	View
Core SEO Components	Technical	XML Sitemap	Search-accessible URL listing managed in GSC.	View
Core SEO Concepts	E-E-A-T	Content Value	Technical accuracy, local details, and expert-led content copy inputs.	View
Core SEO Concepts	E-E-A-T	Trust & Credibility	Trust verification, licensing, and credentials (CRO crossover).	View
Core SEO Concepts	E-E-A-T	Brand Authority	Author bios, citations, addresses, and map listings.	View
Core SEO Concepts	AI Crawlers	llms.txt	Plaintext LLM summary file (De-prioritized / Not supported).	View
Core SEO Concepts	AI Crawlers	cats.txt	Experimental check file showcasing AI prompt manipulation.	View
Core Web Vitals	CWV & Speed	LCP	Measures load speed. Preload and compress above-the-fold assets.	View
Core Web Vitals	CWV & Speed	CLS	Measures layout stability. Always supply explicit width/height dimensions.	View
Core Web Vitals	CWV & Speed	INP (Provisional)	Measures interaction response. Keep main thread unblocked; shrink JS.	View
Conversion Optimization	CRO	CTA Proximity	Primary CTAs placed above the fold and sticky on mobile screens.	View
Conversion Optimization	CRO	Form Friction	Require minimum fields. Highlight states dynamically (focus, error).	View
Conversion Optimization	CRO	Trust Badges	Place certified reviews and trust icons near transaction points.	View

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